The objective of the specialisation

The main aim is to train graduates who can manage complex tourism enterprises and destinations responding to the current trends and challenges of the industry, guided by the principles of sustainable tourism development.

The specialisation is for you if you

• have studied tourism before but would like to get a deeper insight into tourism as a phenomenon as well as an industry;
• would like to widen your knowledge gained from your previous studies in other academic areas with specific tourism knowledge;
• see challenge in complex problems and in bringing different interests into common ground;
• wish to follow the international pace and not to lose sight of the national features;
• are interested in complex tasks, such as destination management or organisation of tasks of large scale tourism enterprises;
• would like to participate in the drafting of successful project development proposals;
• would like to work in senior management positions in tourism.

Career opportunities by completing this specialisation

• tourism destination management organisations (DMOs);
• national tourism management bodies;
• related ministries;
• tourism attractions;
• hotels and hotel chains;
• tour operators, conference organisers;
• environmental protection organisations, national parks;
• cultural institutions, festival organisers;
• sports facilities, organisers of sport events;
• research institutes, consultancy firms.

Content of the specialisation

• Service Quality Management
• Managing Sustainable Visitor Flow
• Managing the Visitor Economy
• Designing the Tourism Experience
• Destination Branding
• Technology and Innovation in Tourism

Competencies acquired

By completing the Sustainable Tourism Management specialisation, graduates will acquire competencies that enable them to:

• Plan, manage and coordinate complex activities in the field of tourism, based on the knowledge relating to latest demand and supply trends of the tourism and leisure industry gained during their studies;
• Undertake tasks relating to the sustainable development and management of tourism at local, regional, national as well as international level;
• Continue their studies at doctoral study level utilising their theoretical and methodological knowledge gained during the masters studies.