Otília DÖRNYEI

Master Lecturer
Building “A” 1st floor Room 113
Phone:
e-mail:  dornyei.otilia@gtk.uni-pannon.hu

  • Introduction to marketing (BA)
  • Business communication (BA)
  • Sales management(BA)
  • Consumer behaviour (BA)
  • B2B and services marketing (BA)

  • Teacher and cultural management
  • MBA in Economics

  • English
  • German

  • Changes in consumer and purchase preferences
  • Online and offline purchase decision making
  • Communication and brand effect trackings, brand equity and brand funnel
  • Retail research, location anasysis
  • Shopper decison making and understanding purchase decision trees (focused on FMCG)

  • Leading and managing market and marketing research projects (20+ years)
  • Fact-based-consultancy – leadership management and coaching
  • Leadership trainig and mentoring
  • Sales training development for groups and personalities
  • Implementing and servicing of Customer Relationship Management (CRM) systems

  • Monday 14:00 (pre-negotiation by e-mail required)