FOCUS LABORATORY – Would you like to learn more about the opinions of your consumers and know whether your product or service will be successful?

Based on group dynamics, focus group research explores users’ opinions, feelings, and motivations. The most obvious answers are always given by users. We are at the service of our partners with our modernly equipped focus lab for professional inquiries of consumers. These researches answer the „what?”, „why?” and „how?” questions.

We would like to share with you the happy news that University of Pannonia – in Veszprém – has opened the possibility for (PhD) students, research groups, company professionals to conduct qualitative research in our established Focus Laboratory. The extremely modern and innovative space is designed and equipped to meet the requirements of the 21st century.

See through the eyes of consumers! How is it possible?

Our focus lab is equipped with a mobile and fixed eye camera, which can track and record the movement of the human eye, so it is also possible to track what the consumer pays most attention to.

In addition to focus group/expert interviews, the facility is also suitable for conducting in-hall tests (e.g.: product, advertising, series), workshops, podcasts, and videocasts.

The team of the marketing focus lab has extensive expertise and many years of international and national experience in the fields of economics: marketing, tourism, urban and regional development, technical and human management, international management, logistics and finance.

As a result, in addition to the location and equipment rental, we undertake the full implementation of research, from planning the research concept and conducting the research to interpretation.